Channel shift
“The biggest challenge for any printer in the marketplace nowadays is channel shift,” explains Andrew Law, Sales and Marketing Director at Integrity Print, “people wanting to receive communications in different formats through different channels.” To adapt to the changes in the market, he explains the transformation happening at this over 100-year-old company.
In this case study video, learn how Integrity Print is on a journey from being a pure print house to becoming a communications provider. Not only do they offer their customers a multichannel communication platform, but they have completely revamped their print production to add personalised communication and deliver faster than ever before.