MAKE IT

MAKE IT COUNT

How to demonstrate the value of print in communications and measure its effectiveness.
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OVERVIEW

Make It Count

A key learning from Canon’s recently published Insight Report exploring the opportunities and challenges facing print providers today, is the need to demonstrate the value of print to existing and potential customers.


Make It Count is about demonstrating the value or return on investment (ROI) from print in clear, commercial and tangible terms linked to business goals. Explore further on this web page by watching videos which dispel common misconceptions of print and by downloading informative guides based on the real-world experience of our team and independent thought leaders from across the print industry and beyond.


Our aim of help you be able to create value for your customers by:


  • • Building confidence around measuring print’s contribution
  • • Providing practical tools to make print measurable

MYTH BUSTERS - SPEED

Digital print enables highly targeted and personalised communications to be created and sent quickly. These typically generate a higher open rate and greater response from recipients than a digital e-shot alone. If you thought print was slow then we encourage you to think again !!

MAKE IT COUNT GUIDE

In the latest Insight Report from Canon, print is not perceived to be measurable. This guide considers print from a marketer’s perspective and provides insights and information to help address this perception and support growth in your print business.
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BLUEPRINT FOR SUCCESS

During the Make It Festival held earlier this year external business experts and technology specialists came together to help our customers plan positively for a successful future. This Blueprint distills insights and advice shared on topics such as creating customer value and marketing for growth. It can serve as a source of inspiration and innovation for you.
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Related Articles

Our research reveals clearly that most providers of print services today are missing opportunities to give marketing decision makers more of what they want. Interpreting their feedback, we provide several articles that can help maximise the value you give your customers.

  • ARTICLE

    Have the right conversation, every time

    The importance of planning your customer conversations, and utilising effective, proven techniques to ensure you gain a thorough picture of each client's situation.

  • ARTICLE

    Ten ways to improve your business and personal performance

    Ideas to enable continual improvement, from a professional and personal viewpoint, and to not let daily tasks impede learning and development.

  • ARTICLE

    Risk comes from not knowing what you are doing

    Introducing how effective risk analysis and scenario planning models can fit into your business plan and help determine "where next?" for your business.

  • ARTICLE

    Smart, connected print

    Discover how the latest print innovations complement the digital channels, deliver insight and critically improve the marketer's much needed "Return on Investment"

  • ARTICLE

    Ways to inspire using your expertise and experience

    It has never been more important to substantiate your skills and experience and these “showing vs telling” tactics outline how PSPs can inspire and educate their customers.

  • ARTICLE

    Identifying customer needs and wants

    Practical and easily achievable ideas to help you better understand your customers and, as a result, satisfy their needs.

  • ARTICLE

    How personalisation achieves greater results and ROI

    How sophisticated and data-driven personalisation spurs interest, initiates responses and nudges a customer along the journey to sales.

  • ARTICLE

    Streamline the customer journey

    The importance of automation for the PSP of the future and how and where it can come into play most effectively in your business.

  • ARTICLE

    Ten ways to add value to your customers

    Key ways to help you move the perception of print from a commodity purchase to a key element of your customers' marketing campaigns.

  • ARTICLE

    How digital applications add value to the client

    PSPs now have a wealth of technology to help them reduce costs, minimise errors, improve turnaround times and deliver campaign measurability and ROI to customers.

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    INSIGHT REPORT

    Gain valuable insights to help you find opportunities to grow your business and promote print to existing customers and prospects from our latest EMEA market research.
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