2. Engage people through social media and on your website
"Social media is huge. Using Facebook and Instagram is a massive tool for wedding photographers. The algorithms for those sites have changed, and now live posts and Insta stories are driven straight into people's timelines, making this a great way to market yourself. There is a new generation of people searching for photographers through social media rather than Google because it's instant gratification. Instagram is a quick way for people to look at our body of work, as well as what people are saying about it. This might draw them to our website to have a look at our stuff and fill out an enquiry form.
"There are many ways to get noticed on social media, but engagement is the most important. It's not just a case of waiting for people to come to your page – you've got to engage with new clients and old clients, which makes a huge difference. It's all about creating a buzz around you and your work."
"We don't list pricing on our website. We offer a starting fee to give people an idea of affordability depending on what they need. Listing prices can look quite scary and deter people, whereas if you just list a starting price, it gets the phone to ring. It allows Roshni the chance to establish a dialogue with the couple, form some context, and offer advice to the bride and groom about what they need to be doing, where they need to be going and what they should be looking for, based on their requirements. Each couple is unique, and requires different pricing to reach their needs."